One Minute Book Review: Crossing the ChasmLast week, I finished reading Geoffrey Moore's excellent
Crossing the Chasm: Marketing and Selling high-tech products to mainstream customers.
Moore sets out by describing the technology adoption lifecycle, and the different demographics that compose it:
But then comes the key observation: the technology adaption lifecycle does not look like a nicely shaped bell-curve, but more like this:
Moore makes a compelling argument around what he calls Beachhead Strategy and the Whole Product Model. He describes what it takes for a company to get a foothold in the mainstream market and expand from there.
A great read. Highly recommended.
About Axel Fontaine
Axel Fontaine is the founder and CEO of Boxfuse the easiest way to deploy JVM and Node.js applications to AWS.
Axel is also the creator and project lead of Flyway, the open-source tool that makes database migration easy.
He is a Continuous Delivery and Immutable Infrastructure expert, a Java Champion, a JavaOne Rockstar and a regular speaker at many large international conferences including JavaOne, Devoxx, Jfokus, JavaZone, QCon, JAX, ...
You can follow him on Twitter at @axelfontaine
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